I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use …
Stop marketing AT and build relationships WITH influencers
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
6 reasons why curation should be the foundation of your social strategy
Back in March 2015, Kristin Harad invited me to talk about content curation for financial professionals as part of the Implement …
Key attributes of the modern business professional
We’re all in sales, as Dan Pink says. Therefore, the modern sales professional can be a business owner, a senior …
Great leaders inspire with ‘why’
Simon Sinek’s TED talk about the golden circle is inspiring and instructional.
7 ways to BE an effective social seller
Virtually all of us sell something. Some sell products, others sells services. And some of us have to sell our …
Six ways to succeed at social selling
Like it or not, we’re all in sales now. Whether you’re a full-time sales person or a “non-sales seller”, as …
Helping is the new selling
The following story is both real and symbolic of the concept of “social selling”. A salesperson called on a prospect …
What 4 real success stories can teach us about social selling in financial services
If you are not an active participant in social networks, it can be difficult to imagine how social engagement and …
21 powerful LinkedIn lessons from my first 500 contacts
LinkedIn is emerging as the premier social network for business professionals, among all of the major social networks. Most business …