People think the pandemic changed how we work, but it didn’t. It just accelerated how work was already changing. Digital …

People think the pandemic changed how we work, but it didn’t. It just accelerated how work was already changing. Digital …
I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use …
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
Back in March 2015, Kristin Harad invited me to talk about content curation for financial professionals as part of the Implement …
We’re all in sales, as Dan Pink says. Therefore, the modern sales professional can be a business owner, a senior …
Simon Sinek’s TED talk about the golden circle is inspiring and instructional.
Virtually all of us sell something. Some sell products, others sells services. And some of us have to sell our …
Like it or not, we’re all in sales now. Whether you’re a full-time sales person or a “non-sales seller”, as …
The following story is both real and symbolic of the concept of “social selling”. A salesperson called on a prospect …
If you are not an active participant in social networks, it can be difficult to imagine how social engagement and …