Influencer marketing for B2B companies is best undertaken by business leaders with the goal of building real relationships and social capital with high-value influencers in your market space.
What marketing and PR firms get wrong about ‘influencer marketing’
The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse …
Personal brand, social capital and how to use LinkedIn more effectively
There are two ways to use social networks: you can spend your time or you can invest it. I am acutely aware …
Between Sessions: The Disruptor Array
Between Sessions is a recurring discussion of the impact of digital technology on business models in financial services. The format …
Stop marketing and start building social capital
You don’t need to convince business owners, executives or professionals about the importance of their business networks. They get it. …
8 Tweetable quotes about content, influence and building social capital
Quotes make for great shareable content in social networks. The best ones are truths – succinct and packed with meaning. …
7 reasons why I won’t ever be ultra wealthy
When I first read 7 Habits of the Ultra Wealthy, I thought I’d found another great post to share. Inc.com …
Five things every business leader should know about social capital and the influence economy
When I talk about social media strategy with savvy business people and accomplished professionals, I am too often surprised to …
Go ahead, pick my brain
Adrienne Graham has written an excellent and thought-provoking article on the importance of getting paid for your knowledge and value …
11 astounding observations about human social networks
I attended a talk recently by Dr. Nicholas Christakis of Harvard University. Dr. Christakis is the author of Connected: The …