Google+ is rapidly becoming the most important social network that you just can’t afford to ignore. My use and understanding …

Google+ is rapidly becoming the most important social network that you just can’t afford to ignore. My use and understanding …
How you ever Googled yourself to see what comes up? Try it. This what your prospects, clients and peers see …
In my day to day curation of content for my Twitter feed and my clients, I come across some real …
1. Building trust with potential clients you’ve never met (yet) — Financial planner and blogger Michael Kitces looks at the “trust …
Once of my favourite SEO articles in some time. A great case is made for a pragmatic approach to SEO. …
Google’s new authorship tagging is an important way for content marketers to build profile and influence through SEO. This is …
This is a mind-blowingly cool infographic summarizing the key factors in SEO ranking. Get yours at http://searchengineland.com/introducing-the-periodic-table-of-seo-ranking-factors-77181
When I give talks on social media, I start with the primacy of search. Googling yourself is the best way to understand this. Your corporate website is only part of the equation – and a diminishing one. Other social media sites and sites related to you help fill in the whole picture.
If you don’t like what you see when you Google yourself, change it by creating more content for Google to index. I like this post about online reputation management (ORM) because it captures the essence of this content-based approach. And since most people don’t take in more than the first Google results screen, positive content can fairly easily displace negative or unrelated content at the top of the search results.
But doesn’t that raise a curious question about the superficiality of online reputations in the first place? I’m not suggesting ORM is not important – just that you take online reputation with a grain of salt.