What is a brand? Advertising guru, David Ogilvy, called it “the intangible sum of a product’s attributes.” More broadly, one …
Social selling is just a buzzword for these three activities
I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use …
Spiros Margaris – Insights of a fintech influencer
Spiros Margaris discusses with Jay Palter how he became one of the most influential online voices in finance and technology in the world.
New Rules of Engagement with Julie Littlechild
Online social networks are changing how businesses and their leaders communicate and leverage their most valuable asset: their relationships. In …
New Rules of Engagement with Augie Ray
Online social networks are changing how businesses and their leaders communicate and leverage their most valuable asset: their relationships. In …
Building a Social Media Brand in Financial Services – My Conversation with Tash Elwyn
I first became aware of Tash Elwyn early in 2014. He’s the president of the Raymond James & Associate’s Private …
7 lessons every company can learn from the leaked New York Times digital strategy document
In the wake of last week’s dismissal of executive editor Jill Abramson, someone at the New York Times decided to …
6 reasons why your business needs to curate content and 17 practical tips for doing it
When people think of information these days, they’re as likely to feel as overwhelmed as they are empowered. Truth is, …
Personal brand builds trust in financial social media
Over at The Financial Brand, Tom Glatt Jr. has written a nice piece on the inane chit chat spewing from …
How to build a personal brand strategy and communication plan
Smart personal branding can help you communicate your unique value proposition and enable you to become a thought leader both …