Influencer outreach and engagement is one of the best ways to build your visibility online and attract attention to your …
Danielle Guzman: How an online influencer found her ‘why’
With 20 years of experience as an insurance marketer, Danielle Guzman is hardly a newcomer to the financial industry. However, …
3 reasons why (almost) every business leader needs to develop 21st century social networking skills
A lot has changed in the past 20-30 years when it comes to the technology that we use to communicate …
The secret to social selling isn’t a secret
I know it sounds redundant to say this, but I feel I have to. Social selling is really just networking. All …
An updated list of Calgary’s most followed social media people with the potential to influence you
Last week, I published a list of 100 social media influencers in Calgary and it sparked some insightful discussion. The …
6 reasons why curation should be the foundation of your social strategy
Back in March 2015, Kristin Harad invited me to talk about content curation for financial professionals as part of the Implement …
Great leaders inspire with ‘why’
Simon Sinek’s TED talk about the golden circle is inspiring and instructional.
7 ways to BE an effective social seller
Virtually all of us sell something. Some sell products, others sells services. And some of us have to sell our …
36 rules of social media
This is a great reminder of some of the key rules we should all observe in social media. My favourites: …
Personal brand, social capital and how to use LinkedIn more effectively
There are two ways to use social networks: you can spend your time or you can invest it. I am acutely aware …