Digital social networks have become places that we increasingly go in order to stay informed and up-to-date on the top …
Key attributes of the modern business professional
We’re all in sales, as Dan Pink says. Therefore, the modern sales professional can be a business owner, a senior …
What is a peer-validated community of interest and why would you want to build your stature within one?
If you want to build your reputation and brand in social networks, there are two questions you need to answer: …
8 Tweetable quotes about content, influence and building social capital
Quotes make for great shareable content in social networks. The best ones are truths – succinct and packed with meaning. …
Five things every business leader should know about social capital and the influence economy
When I talk about social media strategy with savvy business people and accomplished professionals, I am too often surprised to …
7 easy steps to implementing a DIY social plan for yourself and your firm
Virtually every professional services business has some clients and prospects that are active in the social space and each of these individuals is a gateway to another network. Any business without a social strategy for engaging these socially active clients is taking a risk. You’re taking for granted the loyalty of these clients and forfeiting opportunities in the online space to translate that loyalty into engagement and referrals.