Most financial services companies lag far behind mainstream consumer businesses when it comes to embracing social strategies for client engagement. …
Insurance distribution needs social media strategies for Trust Agents
When I first encountered Chris Brogan and Julien Smith’s Trust Agents, I was listening to the audiobook as I drove …
6 tips for better B2B social media strategies in financial services
Consumer-focused social media strategies have captured our imagination (after all, we are all consumers), but there are other very effective …
“Show me that you know me” – the mantra of social engagement
This is a story about social networks and the thrill of discovering something I didn’t know I was looking for. …
How to get your professional practice or small business into social
Effective social media engagement is becoming table stakes for many businesses, even more so for business leaders themselves. Unlike other …
Social media needs a strategy like a navigator needs a destination
In regulated industries such as financial services, it’s only a matter of time (usually minutes) before conversations about social media …