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Branding, Influencing

Your inactive Twitter account is hurting your brand

Jay PalterDecember 19, 2017 3:22 amDecember 23, 20170 Comments

Whenever I hear about a new company or get referred to someone, the first thing I do is check out …

Influencing

3 Data-driven ways to grow impressions and engagement on Twitter

Jay PalterDecember 6, 2017 12:24 amJanuary 16, 20180 Comments

Twitter can be a powerful tool for distributing information and building engagement. Yet, many Twitter users, perhaps even most, don’t …

Creating, Influencing

5 underused B2B content types for driving website traffic and engagement

Jay PalterOctober 20, 2017 5:22 amOctober 20, 20170 Comments

If your business sells products or services to other businesses, you’re probably looking for ways to attract attention and interest. …

Branding, Influencing

What marketing and PR firms get wrong about ‘influencer marketing’

Jay PalterMay 25, 2017 6:52 pmOctober 14, 20170 Comments

The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse …

Influencing

Today is the best time to plant your influence tree

Jay PalterFebruary 13, 2017 4:09 pmDecember 14, 20170 Comments

There is a Chinese proverb that says: The best time to plant a tree was 20 years ago. The next …

Branding, Influencing

How to use an influencer list

Jay PalterFebruary 1, 2016 7:51 pmNovember 29, 20172 Comments

Last week, I published a list of 250 #fintech influencers that ought to be on the radar of any startup, …

Branding, Curating, Influencing, Selling

6 reasons why curation should be the foundation of your social strategy

Jay PalterNovember 25, 2015 5:23 amJanuary 4, 20183 Comments

Back in March 2015, Kristin Harad invited me to talk about content curation for financial professionals as part of the Implement …

Influencing, Philosophizing

Between Sessions: Successful advisors and engagement

Jay PalterApril 22, 2015 12:10 amAugust 3, 20180 Comments

Between Sessions is a recurring discussion of the impact of digital technology on business models in financial services. The format …

Branding, Investing, Selling

3 ways to measure and boost the ROI of social networking

Jay PalterJanuary 15, 2015 5:59 pmAugust 3, 20181 Comment

The question of return on investment (ROI) naturally comes up anytime someone is suggesting you invest time and resources into …

Branding, Influencing, Selling

Stop marketing and start building social capital

Jay PalterNovember 13, 2014 5:20 pmJanuary 27, 20181 Comment

You don’t need to convince business owners, executives or professionals about the importance of their business networks. They get it. …

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Recent Posts

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Recent Posts

  • Fractional Sales: A New Way to Scale Growth
  • A Guide to Non-Paywalled Finance and News Sources to Share
  • Fintech podcasts you may not know yet

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