Whenever I hear about a new company or get referred to someone, the first thing I do is check out …
3 Data-driven ways to grow impressions and engagement on Twitter
Twitter can be a powerful tool for distributing information and building engagement. Yet, many Twitter users, perhaps even most, don’t …
5 underused B2B content types for driving website traffic and engagement
If your business sells products or services to other businesses, you’re probably looking for ways to attract attention and interest. …
What marketing and PR firms get wrong about ‘influencer marketing’
The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse …
Today is the best time to plant your influence tree
There is a Chinese proverb that says: The best time to plant a tree was 20 years ago. The next …
How to use an influencer list
Last week, I published a list of 250 #fintech influencers that ought to be on the radar of any startup, …
6 reasons why curation should be the foundation of your social strategy
Back in March 2015, Kristin Harad invited me to talk about content curation for financial professionals as part of the Implement …
Between Sessions: Successful advisors and engagement
Between Sessions is a recurring discussion of the impact of digital technology on business models in financial services. The format …
3 ways to measure and boost the ROI of social networking
The question of return on investment (ROI) naturally comes up anytime someone is suggesting you invest time and resources into …
Stop marketing and start building social capital
You don’t need to convince business owners, executives or professionals about the importance of their business networks. They get it. …