Every business needs a digital engagement strategy.
Why should prospects listen to you?
Where can they find you?
How can they engage with you?
Prospects want to do business with leaders in their industry. Define your vision and build visibility among established online influencers in your industry.
Create value by curating and sharing information that your audience actually wants. Don’t sell, be helpful – because helping is the new selling.
Smart prospects will start researching your products, services and leaders before contacting you. Give them what they’re looking for.
Customers and prospects will tell you exactly what they want – if you listen well. Conversations that spring from truly listening are the key to lasting engagement.
6 steps to digital engagement
Define your brand strategy and value proposition.
Optimize your firm’s search profile and those of your key business leaders.
Identify key online influencers in your market space.
Curate and share remarkable content to online social networks.
Create and publish your thought leadership content.
Allocate time, energy and resources to listening and engaging.
Jay makes understanding, building and leveraging social capital easy, or at least as easy as I have ever seen. He has a pragmatic and engaging approach that peels away confusion and focuses on leveraging opportunities. It has been my pleasure to introduce Jay to a number of clients and colleagues, and to see them benefit, as I have, from his approach.
– Jeff Marsden
Each business has a unique combination of leadership style, value offering and market opportunity.
Yet, all business success is the product of engagement with key communities, consisting of clients, prospects, employees and industry peers and influencers.