People think the pandemic changed how we work, but it didn’t. It just accelerated how work was already changing. Digital …
B2B influencer outreach strategies that actually deliver results
Social networking and content marketing have become widely used strategies for B2B selling. And therein lies the problem. There’s too …
10 reasons to attend BAI Beacon in Atlanta
There are a lot of financial industry conferences on the calendar this fall, but few that offer as many compelling …
Social selling is just a buzzword for these three activities
I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use …
Stop marketing AT and build relationships WITH influencers
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
Why do competent business people have LinkedIn profiles that make them look incompetent?
A LinkedIn profile is a staple of contemporary business professionals – virtually everyone has one or is aware that they should. …
6 advisors winning with digital and social strategies
Over the past decade, mobile devices such as smartphones, tablets, and notebooks have eclipsed desktop computers to become the most …
3 reasons why (almost) every business leader needs to develop 21st century social networking skills
A lot has changed in the past 20-30 years when it comes to the technology that we use to communicate …
6 reasons why curation should be the foundation of your social strategy
Back in March 2015, Kristin Harad invited me to talk about content curation for financial professionals as part of the Implement …
Key attributes of the modern business professional
We’re all in sales, as Dan Pink says. Therefore, the modern sales professional can be a business owner, a senior …