Sales Navigator is a premium subscription product offered by LinkedIn and typically used, as its name suggests, for managing sales …
Fintech influencer Devie Mohan: Building a business using social media
Devie Mohan is an insightful and influential fintech thought leader and her firm, Burnmark, produces outstanding research on a wide …
5 must-read articles on B2B influencer marketing
For most savvy B2B companies, content marketing, paid advertising and social selling have become commonly used strategies for lead generation …
How to become a social media influencer in any industry
Every industry has them. They invest time and energy in building the online community within their industry and, as a …
Fintech Influencers to Follow in 2018
When we published our previous two Fintech Influencers to Follow lists in 2017 and 2016, they were popular among influencers …
Your inactive Twitter account is hurting your brand
Whenever I hear about a new company or get referred to someone, the first thing I do is check out …
3 Data-driven ways to grow impressions and engagement on Twitter
Twitter can be a powerful tool for distributing information and building engagement. Yet, many Twitter users, perhaps even most, don’t …
B2B influencer outreach strategies that actually deliver results
Social networking and content marketing have become widely used strategies for B2B selling. And therein lies the problem. There’s too …
Epic Twitter thread tackles influencer lists, fintech and women in tech
I can’t remember when I last saw this much Twitter chatter from this many influencers in one thread. It all …
5 underused B2B content types for driving website traffic and engagement
If your business sells products or services to other businesses, you’re probably looking for ways to attract attention and interest. …