Whenever I hear about a new company or get referred to someone, the first thing I do is check out …
3 Data-driven ways to grow impressions and engagement on Twitter
Twitter can be a powerful tool for distributing information and building engagement. Yet, many Twitter users, perhaps even most, don’t …
B2B influencer outreach strategies that actually deliver results
Social networking and content marketing have become widely used strategies for B2B selling. And therein lies the problem. There’s too …
Epic Twitter thread tackles influencer lists, fintech and women in tech
I can’t remember when I last saw this much Twitter chatter from this many influencers in one thread. It all …
5 underused B2B content types for driving website traffic and engagement
If your business sells products or services to other businesses, you’re probably looking for ways to attract attention and interest. …
10 reasons to attend BAI Beacon in Atlanta
There are a lot of financial industry conferences on the calendar this fall, but few that offer as many compelling …
Artificial Intelligence: A guide to AI influencers online
If you’re dialled into online conversations about digital transformation and fintech, you’ve likely noticed a recent shift toward the topics …
Influencer lists: the good, the bad and the ugly
I’ve compiled my share of influencer lists over the past few years (eg., Fintech 2017, Fintech 2016, Blockchain, Venture Capital, …
What marketing and PR firms get wrong about ‘influencer marketing’
The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse …
Top venture capital influencers on Twitter
Social networks have emerged in recent years as a strategically important tool for building and extending relationships in a rapidly …