When people think of information these days, they’re as likely to feel as overwhelmed as they are empowered. Truth is, …
Your firm needs an awesomely helpful unmarketing plan
For Scott Stratten, the term unmarketing describes how social engagement can be used to turn traditional marketing on its head. …
5 aspects of social media that will help you prioritize what you do
Social media can feel overwhelming sometimes. Faced with so many social networks and tools, it can be difficult to decide …
8 Tweetable quotes about content, influence and building social capital
Quotes make for great shareable content in social networks. The best ones are truths – succinct and packed with meaning. …
43 proven content shares that will help you start conversations in your social networks
Content curation is a great way to build credibility and share your expertise with your followers. For this reason, it’s …
Here is some great content that starts conversations
This week, I’m sharing some links that I have found very useful for provoking conversations within my social networks. I …
The most important question you can ever ask a prospect
Whenever I see my dad, the conversation invariably turns to the internet and social media. For me, it’s a passion …
5 low-cost, killer cloud apps that boost productivity and make my business hum
I run my business very lean. I am a sole practitioner with some contractors that I employ on a project-by-project …
Top 10 financial mistakes young people make, plus other great content to share in your networks
In my weekly newsletter, Pay it Forward, I am curating great content for business professionals to share in their social …
7 easy steps to implementing a DIY social plan for yourself and your firm
Virtually every professional services business has some clients and prospects that are active in the social space and each of these individuals is a gateway to another network. Any business without a social strategy for engaging these socially active clients is taking a risk. You’re taking for granted the loyalty of these clients and forfeiting opportunities in the online space to translate that loyalty into engagement and referrals.