Content curation is a great way to build credibility and share your expertise with your followers. For this reason, it’s …

Content curation is a great way to build credibility and share your expertise with your followers. For this reason, it’s …
It may seem odd for someone who makes their living as a social media consultant to write an article with …
ING Canada averted a social media crisis when it pulled a recent TV ad. The incident is chock full of …
Consumer-focused social media strategies have captured our imagination (after all, we are all consumers), but there are other very effective …
When I talk about social media strategy with savvy business people and accomplished professionals, I am too often surprised to …
There’s a lot of talk these days about the importance of personality in social media. And I agree it’s important. …
Virtually every professional services business has some clients and prospects that are active in the social space and each of these individuals is a gateway to another network. Any business without a social strategy for engaging these socially active clients is taking a risk. You’re taking for granted the loyalty of these clients and forfeiting opportunities in the online space to translate that loyalty into engagement and referrals.
In a recent cover story for Advisor One Magazine, veteran client engagement guru Julie Littlechild authored a superb article that …
There are at least 8 ways that social media changes marketing and PR and overall business communications. I think this …
This is a story about social networks and the thrill of discovering something I didn’t know I was looking for. …