Consumer-focused social media strategies have captured our imagination (after all, we are all consumers), but there are other very effective …
Five things every business leader should know about social capital and the influence economy
When I talk about social media strategy with savvy business people and accomplished professionals, I am too often surprised to …
Don’t be a personal brand, playing a person, disguised as a brand
There’s a lot of talk these days about the importance of personality in social media. And I agree it’s important. …
7 easy steps to implementing a DIY social plan for yourself and your firm
Virtually every professional services business has some clients and prospects that are active in the social space and each of these individuals is a gateway to another network. Any business without a social strategy for engaging these socially active clients is taking a risk. You’re taking for granted the loyalty of these clients and forfeiting opportunities in the online space to translate that loyalty into engagement and referrals.
The social networking companion to Julie Littlechild’s client engagement roadmap
In a recent cover story for Advisor One Magazine, veteran client engagement guru Julie Littlechild authored a superb article that …
8 ways social media changes everything
There are at least 8 ways that social media changes marketing and PR and overall business communications. I think this …
“Show me that you know me” – the mantra of social engagement
This is a story about social networks and the thrill of discovering something I didn’t know I was looking for. …
5 secrets to getting the right mix of personal and professional in social media
The key to success in online social networking is striking the right balance between personality and professionalism, but it’s more an …
42 lessons I’ve learned from my first 10,000 Tweets
Twitter is many things to many people. To some, it’s a powerful networking tool and great way to stay informed. To …
Promote your personal brand by thinking about others
Personal branding is often misunderstood. People have the misconception that personal branding entails, by definition, narcissistic and self-promoting behaviour. This …