For Scott Stratten, the term unmarketing describes how social engagement can be used to turn traditional marketing on its head. …
Personal brand builds trust in financial social media
Over at The Financial Brand, Tom Glatt Jr. has written a nice piece on the inane chit chat spewing from …
5 aspects of social media that will help you prioritize what you do
Social media can feel overwhelming sometimes. Faced with so many social networks and tools, it can be difficult to decide …
You don’t buy a good reputation, you earn it
In the universe of digital, there are three kinds of media: owned, paid and earned. Owned media is easy to …
How to build a personal brand strategy and communication plan
Smart personal branding can help you communicate your unique value proposition and enable you to become a thought leader both …
How one advisor uses social media to build her community and business
Financial professionals and firms are increasingly trying to figure out how to leverage social media to support their business objectives. …
The misunderstood value of personal branding for professional businesses
Personal branding is often misunderstood. I recently attended a social media conference featuring the who’s who of A-lister social media …
10 mostly easy steps to enhance your personal brand
How you ever Googled yourself to see what comes up? Try it. This what your prospects, clients and peers see …
43 proven content shares that will help you start conversations in your social networks
Content curation is a great way to build credibility and share your expertise with your followers. For this reason, it’s …
Never hire someone to do social media for you
It may seem odd for someone who makes their living as a social media consultant to write an article with …