What is a brand? Advertising guru, David Ogilvy, called it “the intangible sum of a product’s attributes.” More broadly, one …
How to Design and Implement an Influencer Strategy and Content Plan
Influencer outreach and engagement is one of the best ways to build your visibility online and attract attention to your …
Your inactive Twitter account is hurting your brand
Whenever I hear about a new company or get referred to someone, the first thing I do is check out …
What marketing and PR firms get wrong about ‘influencer marketing’
The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse …
How one insurance firm is using social engagement to refresh its brand
Ross Allan is like most seasoned insurance advisors. Entering the business in 1984, he built his practice the old-fashioned way, …
Social selling is just a buzzword for these three activities
I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use …
Spiros Margaris – Insights of a fintech influencer
Spiros Margaris discusses with Jay Palter how he became one of the most influential online voices in finance and technology in the world.
Stop marketing AT and build relationships WITH influencers
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
Why do competent business people have LinkedIn profiles that make them look incompetent?
A LinkedIn profile is a staple of contemporary business professionals – virtually everyone has one or is aware that they should. …
6 advisors winning with digital and social strategies
Over the past decade, mobile devices such as smartphones, tablets, and notebooks have eclipsed desktop computers to become the most …