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Branding

Branding, Influencing

12 LinkedIn profiles that stand out from the crowd

Melanie RedfordJune 11, 2020 9:27 pmJune 26, 20201 Comment

Your LinkedIn profile is so much more than just a digital resume. Your profile communicates who you are. It’s a …

Branding, Curating, Influencing

How to Deliver Better Zoom Presentations Using Virtual Backgrounds

Jay PalterJune 11, 2020 3:59 amJune 11, 20201 Comment

Raise your hand if you’ve had to make a presentation using Zoom recently. When Paul Kurchina, asked me to do …

Branding, Influencing

The power of personal brand and building online influence for business leaders

Jay PalterFebruary 24, 2019 8:59 pmFebruary 25, 20190 Comments

What is a brand? Advertising guru, David Ogilvy, called it “the intangible sum of a product’s attributes.” More broadly, one …

Branding, Influencing

How to Design and Implement an Influencer Strategy and Content Plan

Krysten MerrimanNovember 28, 2018 7:30 amApril 5, 20190 Comments

Influencer outreach and engagement is one of the best ways to build your visibility online and attract attention to your …

Branding, Influencing

Your inactive Twitter account is hurting your brand

Jay PalterDecember 19, 2017 3:22 amDecember 23, 20170 Comments

Whenever I hear about a new company or get referred to someone, the first thing I do is check out …

Branding, Influencing

What marketing and PR firms get wrong about ‘influencer marketing’

Jay PalterMay 25, 2017 6:52 pmOctober 14, 20170 Comments

The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse …

Branding

How one insurance firm is using social engagement to refresh its brand

Jay PalterFebruary 1, 2017 5:21 amFebruary 18, 20181 Comment

Ross Allan is like most seasoned insurance advisors. Entering the business in 1984, he built his practice the old-fashioned way, …

Branding, Influencing, Selling

Social selling is just a buzzword for these three activities

Jay PalterJanuary 5, 2017 7:54 pmMarch 30, 20180 Comments

I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use …

Branding, Influencing

Spiros Margaris – Insights of a fintech influencer

Jay PalterJanuary 2, 2017 1:12 pmApril 12, 20180 Comments

Spiros Margaris discusses with Jay Palter how he became one of the most influential online voices in finance and technology in the world.

Branding, Influencing, Selling

Stop marketing AT and build relationships WITH influencers

Jay PalterSeptember 27, 2016 4:40 amMarch 30, 20180 Comments

Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.

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Recent Posts

  • A Guide to Non-Paywalled Finance and News Sources to Share

    A Guide to Non-Paywalled Finance and News Sources to Share

    October 27, 2020
  • Fintech podcasts you may not know yet

    Fintech podcasts you may not know yet

    August 4, 2020
  • 12 LinkedIn profiles that stand out from the crowd

    12 LinkedIn profiles that stand out from the crowd

    June 11, 2020
  • How to Deliver Better Zoom Presentations Using Virtual Backgrounds

    How to Deliver Better Zoom Presentations Using Virtual Backgrounds

    June 11, 2020
  • How to Build Visibility, Authority and Social Capital on LinkedIn in 30 Minutes a Day

    How to Build Visibility, Authority and Social Capital on LinkedIn in 30 Minutes a Day

    May 18, 2020

Recent Posts

  • A Guide to Non-Paywalled Finance and News Sources to Share
  • Fintech podcasts you may not know yet
  • 12 LinkedIn profiles that stand out from the crowd

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