Influencer marketing for B2B companies is best undertaken by business leaders with the goal of building real relationships and social capital with high-value influencers in your market space.

Influencer marketing for B2B companies is best undertaken by business leaders with the goal of building real relationships and social capital with high-value influencers in your market space.
Originally published on the NetEffect blog. As digital technologies continue to transform entire industries, many organizations are going through large-scale …
Social networks are now well established as important communication platforms in B2B settings with a variety of uses, including content …
Summer is a time to switch it up and change gears. Maybe you gear down and like to escape into …
The Canadian tech space is on fire. (Google it and see for yourself.) Fintech. Paytech. Insurtech. Biotech. Healthtech. And, of …
Updated 12 March 2020 The global fintech ecosystem continues to grow at a significant pace. New startups are appearing and …
What is a brand? Advertising guru, David Ogilvy, called it “the intangible sum of a product’s attributes.” More broadly, one …
Top Fintech influencers to follow in 2019, plus answers to all your questions about why influencer lists are valuable and how to use them.
Wow, what an exciting Twitter Chat today about the effect of digital transformation on fintech and financial services! In case …
My top takeaways from the sessions and the conversations in between them at InVest West in San Francisco.