Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
Why do competent business people have LinkedIn profiles that make them look incompetent?
A LinkedIn profile is a staple of contemporary business professionals – virtually everyone has one or is aware that they should. …
Curate to be relevant, visible and helpful
Very good overview of how to use curated content as part of your content strategy in this article on the …
What Pokemon Go can teach us about the Pokemon Go meme
Want a perfect example of a meme? Look no further than all of these stories that have emerged in the …
5 simple security habits for financial professionals
Many of us take security for granted – until we no longer have it. Often, it takes us or someone …
6 advisors winning with digital and social strategies
Over the past decade, mobile devices such as smartphones, tablets, and notebooks have eclipsed desktop computers to become the most …
3 reasons why (almost) every business leader needs to develop 21st century social networking skills
A lot has changed in the past 20-30 years when it comes to the technology that we use to communicate …
10 tiny infographics with big payloads
I love infographics. I like when big concepts can be visualized simply and elegantly. It’s a skill I wish I had. I …
The secret to social selling isn’t a secret
I know it sounds redundant to say this, but I feel I have to. Social selling is really just networking. All …
250 top blockchain influencers on Twitter
We may look back on 2016 as the year of the blockchain. Whether or not that comes to be, the …