This is a mind-blowingly cool infographic summarizing the key factors in SEO ranking. Get yours at http://searchengineland.com/introducing-the-periodic-table-of-seo-ranking-factors-77181
Philosophy of a bike ride
Sometimes it takes what seems like a Herculean effort to push myself away from the cerebral feast of the internet …
I build my airplane on the fly
I’ve been a planner, a project manager, and a detail guy all my life. But in the end, I’m an …
Retweeting smartly and often helps build your brand
Twitter is great for discovering AND connecting. But if you want to deepen your connections, you should follow these common …
Reputation management is common sense SEO
When I give talks on social media, I start with the primacy of search. Googling yourself is the best way to understand this. Your corporate website is only part of the equation – and a diminishing one. Other social media sites and sites related to you help fill in the whole picture.
If you don’t like what you see when you Google yourself, change it by creating more content for Google to index. I like this post about online reputation management (ORM) because it captures the essence of this content-based approach. And since most people don’t take in more than the first Google results screen, positive content can fairly easily displace negative or unrelated content at the top of the search results.
But doesn’t that raise a curious question about the superficiality of online reputations in the first place? I’m not suggesting ORM is not important – just that you take online reputation with a grain of salt.
The diminishing value of your website
If you have a website and think it’s important to your online presence, well you are right. But every day, …
A fresh start to blogging
I know, I know. You’re thinking: Why start ANOTHER blog when you are struggling to populate the two three you …
Puncturing the “theology” of Google
In 10 short years, the Google search engine has completely changed our information landscape – and the Google meme is …