All of a sudden, Dr. Seuss is looking way more influential than I ever gave him credit for.
This quote encapsulates the essence of personal brand in the social age.
No one is more you than you.
And you need to build your personal brand on this differentiating inner power that only you have – your “only-ness”, as Nilofer Merchant describes here.
I’ve written more than a few posts on how to build a personal brand in online social networks and they are all based on understanding your YOU-ness, your only-ness, and the unique experience that makes you the youest.
Check out these posts: