I love when an infographic does precisely what it’s meant to do.
Great infographics illuminate understanding through visual representation.
Infographics are all the rage these days. You see them everywhere on the web and they’re being used to sell and promote everything.
With so many people creating and using infographics, it’s no wonder that there’s a lot of dreck out there. Many of these so-called information visualizations don’t do much except summarize a bunch of written information. Here’s an example: Health Benefits of Coffee vs. Tea (nice layout, but little added value in terms of visualization).
But every once in a while, I come across a visualization that turns on a big, bright lightbulb over my head. And this one is the real deal: What’s the difference between the United Kingdom, Great Britain and England?
Why is this one so spectacular, in my opinion?
Visualization works when it adds value.
This infographic is pure visualization. First the maps clearly lay out with colour-coded overlays what each term refers to. Then next section breaks down the population into the national groupings using the proportional number of symbol men. The historical timeline shows how each of the national entities came together and then parted ways over the centuries. When was history so clear!?
But it’s the flag graphic that I find the most compelling because it captures perfectly how the Union Jack evolved as a mash-up of several other flags.
I looked at this infographic several times before I decided I just had to say something about it.
Is there a visualization out there that you just love? Please share.