Increase your share of mind, market and wallet.

Social Selling

Are your salespeople using social networks like LinkedIn to nurture leads and close business? We help your sales and executive team to leverage their business networks to build awareness and increase visibility for your company.

Influencer Engagement

Online influencers are already talking to your ideal clients and strategic partners – be part of the conversation. We help you identify and build valuable relationships with the people who are the gatekeepers to your audience.

Reputation Management

People are searching you online – existing clients, potential prospects, and future employees. What will they find? We help you create a positive first impression and effective personal brand when business prospects come looking.

News and insights

Influencer marketing and the importance of social capital

Influencer marketing for B2B companies is best undertaken by business leaders with the goal of building real relationships and social capital with high-value influencers in your market space.

Digital Transformation

Is your business ready to succeed in digital transformation?

Originally published on the NetEffect blog. As digital technologies continue to transform entire industries, many organizations are going through large-scale …

BIG Consulting Influencers

Top Social Media Influencers in Big Consulting

Social networks are now well established as important communication platforms in B2B settings with a variety of uses, including content …

What we’re reading this summer

Summer is a time to switch it up and change gears. Maybe you gear down and like to escape into …

Top Social Media Influencers in Canadian Tech

The Canadian tech space is on fire. (Google it and see for yourself.) Fintech. Paytech. Insurtech. Biotech. Healthtech. And, of …

32 Fintech ecosystem maps from around the world (updated)

Updated 3 Jan 2020 The global fintech ecosystem continues to grow at a significant pace. New startups are appearing and …

See more articles on: Branding, Caring, Creating, Curating, Influencing, Philosophizing, Selling, etc.