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What’s the real message behind Google not eating their own dog food?

Mashable’s Ben Parr makes a good case for why Google senior execs should be using Google+ and points to the huge question mark that their absence on the platform raises. At the same time, this observation speaks to a fundamental problem that Google+ has – it’s target users are already significantly time-challenged. Google’s internal adoption rate of […]

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Twitter is where influence is born

Twitter users are “voracious online consumers and contributors” who: 72% publish blog posts at least once a month 70% comment on others’ blog posts 61% write at least one product review a month 61% comment on news sites 56% write articles for third-party sites 53% post videos online 50% make contributions to wiki sites 48% […]

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Content curation is a means to an end – building deeper relationships

Content curation is catching fire these days, even though it isn’t really a new concept. What’s important to remember is that content curation is always most effective and relevant when its about building community. Don’t forget: relationships are what matter most and content – consuming it, creating it and curating it – is just a […]

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Finding your creative voice is key to success

Austin Kleon has written a magnificent manifesto to creativity and happiness. Full of wisdom and insight, there are lessons here for everyone – old and young, accomplished professionals and those just starting out. On advice givers: “All advice is autobiographical. When people give you advice, they’re just talking to themselves in the past.” On making […]

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