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Tag Archives | strategy

Never hire someone to do social media for you

It may seem odd for someone who makes their living as a social media consultant to write an article with this headline. But I sincerely believe that you cannot hire a consultant or marketing company to do your social media for you. Don’t get me wrong: you can get lots of valuable help from social […]

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6 tips for better B2B social media strategies in financial services

Consumer-focused social media strategies have captured our imagination (after all, we are all consumers), but there are other very effective ways to leverage social media and content marketing strategies in financial services businesses. In addition to a consumer channel (B2C), many financial services businesses have a business to business channel (B2B) that is critical to […]

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How to get your professional practice or small business into social

How to get your professional practice or small business into social

Effective social media engagement is becoming table stakes for many businesses, even more so for business leaders themselves. Unlike other tools, technologies and strategies, social is not just a tactic that is employed to market and promote and, ultimately, sell products and services. In order to be effective, social media demands to engagement and participation […]

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