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Tag Archives | social selling

Social selling is just a buzzword for these three activities

I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own the company or occupy the C-suite, whether your job is to […]

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6 reasons why curation should be the foundation of your social strategy

Back in March 2015, Kristin Harad invited me to talk about content curation for financial professionals as part of the Implement Now practice management virtual summit. We had a great discussion about content curation and the importance of finding and sharing great content as part of one’s corporate and personal brand building activities. As Kristin and I discussed the six compelling reasons to […]

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