I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own the company or occupy the C-suite, whether your job is to […]
Tag Archives | social selling
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
Back in March 2015, Kristin Harad invited me to talk about content curation for financial professionals as part of the Implement Now practice management virtual summit. We had a great discussion about content curation and the importance of finding and sharing great content as part of one’s corporate and personal brand building activities. As Kristin and I discussed the six compelling reasons to […]
We’re all in sales, as Dan Pink says. Therefore, the modern sales professional can be a business owner, a senior executive, a practice professional, or any number of other business leaders that have to sell – products, services, or IDEAS – as part of their job. As a thought leader, you are a student of your […]