Page nav

Tag Archives | social capital

What marketing and PR firms get wrong about ‘influencer marketing’

The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse array of new influencers and audience aggregators. Despite these changes, there’s still a place for traditional PR and marketing activities in most businesses. Stories need to be envisioned and told. Content needs to be designed […]

Continue Reading 0

Between Sessions: The Disruptor Array

Between Sessions is a recurring discussion of the impact of digital technology on business models in financial services. The format is simple: a conversation between Blane Warrene and myself, during which we explore a wide variety of topics – technology, communications, public relations, branding, marketing, compliance, security, privacy and more – in this evolving, new […]

Continue Reading 0