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Real-time attitudes must supplant business as usual

Attitudes are so ingrained that even when confronted with an iceberg off the bow, companies persist in choosing slow and cautious over quick and nimble. Way too much time is spent checking, getting permission, researching, and running it past "experts." By the time a decision is finally reached it's time to head for the lifeboats.
David Meerman Scott

David Meerman Scott’s Real-Time Marketing and PR zeroes in on theĀ disastrous business as usualĀ  attitude all to prevalent in large organizations.

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