Page nav

Tag Archives | PR

What marketing and PR firms get wrong about ‘influencer marketing’

The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse array of new influencers and audience aggregators. Despite these changes, there’s still a place for traditional PR and marketing activities in most businesses. Stories need to be envisioned and told. Content needs to be designed […]

Continue Reading 0

5 lessons your business can learn from how ING Canada averted a social media crisis

ING Canada averted a social media crisis when it pulled a recent TV ad. The incident is chock full of valuable lessons about how to do social media properly. Dan Ovsey’s excellent interview with ING Canada’s CEO Peter Aceto about the incident provides the back story: In early January 2013, ING Direct Canada put into […]

Continue Reading 0

Real-time Marketing and PR by David Meerman Scott

David Meerman Scott has authored a great book- Real-Time Marketing and PR –  for anyone looking to make an impact with their online marketing and public relations efforts in an increasingly wired world. Forcing us to rethink the traditional corporate communications model, particularly it’s timelines and bureaucratic approvals structure, Meerman Scott makes a strong case for […]

Continue Reading 2