The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse array of new influencers and audience aggregators. Despite these changes, there’s still a place for traditional PR and marketing activities in most businesses. Stories need to be envisioned and told. Content needs to be designed […]
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ING Canada averted a social media crisis when it pulled a recent TV ad. The incident is chock full of valuable lessons about how to do social media properly. Dan Ovsey’s excellent interview with ING Canada’s CEO Peter Aceto about the incident provides the back story: In early January 2013, ING Direct Canada put into […]
PR and Human Relations 101. Figure out what’s in it for the blogger and offer value. If all else fails, sometimes a beer on a sunny patio is the best approach to building any relationship.
David Meerman Scott has authored a great book- Real-Time Marketing and PR – for anyone looking to make an impact with their online marketing and public relations efforts in an increasingly wired world. Forcing us to rethink the traditional corporate communications model, particularly it’s timelines and bureaucratic approvals structure, Meerman Scott makes a strong case for […]