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Real-time Marketing and PR by David Meerman Scott

David Meerman Scott has authored a great book- Real-Time Marketing and PR –  for anyone looking to make an impact with their online marketing and public relations efforts in an increasingly wired world. Forcing us to rethink the traditional corporate communications model, particularly it’s timelines and bureaucratic approvals structure, Meerman Scott makes a strong case for […]

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Real-time attitudes must supplant business as usual

Attitudes are so ingrained that even when confronted with an iceberg off the bow, companies persist in choosing slow and cautious over quick and nimble. Way too much time is spent checking, getting permission, researching, and running it past "experts." By the time a decision is finally reached it's time to head for the lifeboats.
David Meerman Scott

David Meerman Scott’s Real-Time Marketing and PR zeroes in on the disastrous business as usual  attitude all to prevalent in large organizations.

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