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Social media needs a strategy like a navigator needs a destination

In regulated industries such as financial services, it’s only a matter of time (usually minutes) before conversations about social media turn to compliance. These conversations, however, often miss the most important factor contributing to social media success: having an effective strategy. As many investment and wealth management firms begin to dip their toes into social […]

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Twitter is where influence is born

Twitter users are “voracious online consumers and contributors” who: 72% publish blog posts at least once a month 70% comment on others’ blog posts 61% write at least one product review a month 61% comment on news sites 56% write articles for third-party sites 53% post videos online 50% make contributions to wiki sites 48% […]

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