Social networks are now well established as important communication platforms in B2B settings with a variety of uses, including content …
Top Social Media Influencers in Canadian Tech
The Canadian tech space is on fire. (Google it and see for yourself.) Fintech. Paytech. Insurtech. Biotech. Healthtech. And, of …
Fintech influencers to follow for 2019
Top Fintech influencers to follow in 2019, plus answers to all your questions about why influencer lists are valuable and how to use them.
How to Design and Implement an Influencer Strategy and Content Plan
Influencer outreach and engagement is one of the best ways to build your visibility online and attract attention to your …
10 things every business person should do on social networks to advance their career
If you’re a business professional and you’re avoiding social networks, you’re making a big mistake. Why do I say that? …
Why all finance executives should follow social influencers
(A version of this article was originally published on The Financial Brand.) There’s a saying among successful people in business. …
How to use LinkedIn Sales Navigator for Influencer Marketing
Sales Navigator is a premium subscription product offered by LinkedIn and typically used, as its name suggests, for managing sales …
5 must-read articles on B2B influencer marketing
For most savvy B2B companies, content marketing, paid advertising and social selling have become commonly used strategies for lead generation …
How to become a social media influencer in any industry
Every industry has them. They invest time and energy in building the online community within their industry and, as a …
Epic Twitter thread tackles influencer lists, fintech and women in tech
I can’t remember when I last saw this much Twitter chatter from this many influencers in one thread. It all …