The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse array of new influencers and audience aggregators. Despite these changes, there’s still a place for traditional PR and marketing activities in most businesses. Stories need to be envisioned and told. Content needs to be designed […]
Tag Archives | influencer marketing
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.