Every industry has them. They invest time and energy in building the online community within their industry and, as a …
Danielle Guzman: How an online influencer found her ‘why’
With 20 years of experience as an insurance marketer, Danielle Guzman is hardly a newcomer to the financial industry. However, …
Edmonton’s top social media influencers
I lived in Edmonton from 2009 to 2014 and, during that time, I grew quite fond of the city, its …
Top 100 #fintech influencers
See the UPDATED list of 250 #fintech influencers to watch in 2016. Anyone paying attention in the financial services (#finserv) world over …
Stop marketing and start building social capital
You don’t need to convince business owners, executives or professionals about the importance of their business networks. They get it. …
8 ways social media changes everything
There are at least 8 ways that social media changes marketing and PR and overall business communications. I think this …
10 things that drive me batty about Klout’s user experience
Does Klout accurately measure anything resembling influence? There has been a lot of debate about this question, yet for the …
Tips for tracking hard to measure qualities such as influence, trust and engagement
For most brands, social media activity is part of a strategy to increase influence, build trust and leverage engagement. As …
Go ahead, pick my brain
Adrienne Graham has written an excellent and thought-provoking article on the importance of getting paid for your knowledge and value …
Online community building strategies – Presentation at SPRA 2011
I was recently invited to speak to the Saskatchewan Parks and Recreation Association’s annual conference in Saskatoon. It was my …