Influencer marketing for B2B companies is best undertaken by business leaders with the goal of building real relationships and social capital with high-value influencers in your market space.
How do YOU stay up to date with innovation
(A version of this article was originally published on Beyond the Arc.) Innovation is the watchword in financial services today. …
Fintech influencer Devie Mohan: Building a business using social media
Devie Mohan is an insightful and influential fintech thought leader and her firm, Burnmark, produces outstanding research on a wide …
How to become a social media influencer in any industry
Every industry has them. They invest time and energy in building the online community within their industry and, as a …
Danielle Guzman: How an online influencer found her ‘why’
With 20 years of experience as an insurance marketer, Danielle Guzman is hardly a newcomer to the financial industry. However, …
Edmonton’s top social media influencers
I lived in Edmonton from 2009 to 2014 and, during that time, I grew quite fond of the city, its …
Top 100 #fintech influencers
See the UPDATED list of 250 #fintech influencers to watch in 2016. Anyone paying attention in the financial services (#finserv) world over …
Stop marketing and start building social capital
You don’t need to convince business owners, executives or professionals about the importance of their business networks. They get it. …
8 ways social media changes everything
There are at least 8 ways that social media changes marketing and PR and overall business communications. I think this …
10 things that drive me batty about Klout’s user experience
Does Klout accurately measure anything resembling influence? There has been a lot of debate about this question, yet for the …