Influencer marketing for B2B companies is best undertaken by business leaders with the goal of building real relationships and social capital with high-value influencers in your market space.

Influencer marketing for B2B companies is best undertaken by business leaders with the goal of building real relationships and social capital with high-value influencers in your market space.
(A version of this article was originally published on Beyond the Arc.) Innovation is the watchword in financial services today. …
Devie Mohan is an insightful and influential fintech thought leader and her firm, Burnmark, produces outstanding research on a wide …
Every industry has them. They invest time and energy in building the online community within their industry and, as a …
With 20 years of experience as an insurance marketer, Danielle Guzman is hardly a newcomer to the financial industry. However, …
I lived in Edmonton from 2009 to 2014 and, during that time, I grew quite fond of the city, its …
See the UPDATED list of 250 #fintech influencers to watch in 2016. Anyone paying attention in the financial services (#finserv) world over …
You don’t need to convince business owners, executives or professionals about the importance of their business networks. They get it. …
There are at least 8 ways that social media changes marketing and PR and overall business communications. I think this …
Does Klout accurately measure anything resembling influence? There has been a lot of debate about this question, yet for the …