I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own the company or occupy the C-suite, whether your job is to […]
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Spiros Margaris discusses with Jay Palter how he became one of the most influential online voices in finance and technology in the world.
I work online. My clients are all over the world and my work is done via networked computers in virtual space. My life is online. Sometimes I marvel at the materiality of other people’s work. A restauranteur has to transform food into a high-quality culinary masterpiece – each and every night, for each and every […]
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.