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Tag Archives | engagement

What marketing and PR firms get wrong about ‘influencer marketing’

The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse array of new influencers and audience aggregators. Despite these changes, there’s still a place for traditional PR and marketing activities in most businesses. Stories need to be envisioned and told. Content needs to be designed […]

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How to use an influencer list

Last week, I published a list of 250 #fintech influencers that ought to be on the radar of any startup, investor, incumbent business, or interested observer in the banking and financial services space. In publishing this data and discussing it with lots of folks, it became clear to me that many people see the value […]

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6 reasons why curation should be the foundation of your social strategy

Back in March 2015, Kristin Harad invited me to talk about content curation for financial professionals as part of the Implement Now practice management virtual summit. We had a great discussion about content curation and the importance of finding and sharing great content as part of one’s corporate and personal brand building activities. As Kristin and I discussed the six compelling reasons to […]

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