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Why do competent business people have LinkedIn profiles that make them look incompetent?

A LinkedIn profile is a staple of contemporary business professionals – virtually everyone has one or is aware that they should. But that does NOT mean that the average business professional’s LinkedIn profile is up to standard. In fact, there are a lot of very competent business people out there whose LinkedIn profile doesn’t reflect their […]

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Curate to be relevant, visible and helpful

Very good overview of how to use curated content as part of your content strategy in this article on the Hootsuite site. I’ve written a few pieces on how to curate content and why I think it’s so important. But really, is “saving time” the best argument for curating content? No. Not even close. Good curation […]

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