Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
A LinkedIn profile is a staple of contemporary business professionals – virtually everyone has one or is aware that they should. But that does NOT mean that the average business professional’s LinkedIn profile is up to standard. In fact, there are a lot of very competent business people out there whose LinkedIn profile doesn’t reflect their […]
Very good overview of how to use curated content as part of your content strategy in this article on the Hootsuite site. I’ve written a few pieces on how to curate content and why I think it’s so important. But really, is “saving time” the best argument for curating content? No. Not even close. Good curation […]
Want a perfect example of a meme? Look no further than all of these stories that have emerged in the past few days about what Pokemon Go can teach all of us. (If you have no idea what Pokemon Go is all about, here is a good explainer.) I compiled this quick survey of all […]