I work online. My clients are all over the world and my work is done via networked computers in virtual space. My life is online. Sometimes I marvel at the materiality of other people’s work. A restauranteur has to transform food into a high-quality culinary masterpiece – each and every night, for each and every […]
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
A LinkedIn profile is a staple of contemporary business professionals – virtually everyone has one or is aware that they should. But that does NOT mean that the average business professional’s LinkedIn profile is up to standard. In fact, there are a lot of very competent business people out there whose LinkedIn profile doesn’t reflect their […]
Very good overview of how to use curated content as part of your content strategy in this article on the Hootsuite site. I’ve written a few pieces on how to curate content and why I think it’s so important. But really, is “saving time” the best argument for curating content? No. Not even close. Good curation […]