Distributing content via social networks is changing due to 3 main factors:

1. People are spending less time consuming traditional media and more time wth digital media. Traditional marketing and PR won’t help you reach the most coveted online audience. 

2. People are sharing less on social media, while content available for sharing has grown exponentially. Simply creating more awesome content won’t solve your attention problem.

3. Organic reach is declining as social network monetize their audiences. Sure, you can buy ads, but you can’t buy hearts and minds – you can’t but real engagement – with advertising.

The Influence Navigator Plan empowers you to overcome these challenges by building your visibility and credibility among social media influencers in your industry. It tells you who to target, what content to share, and how to build thought leadership for your business and brand.

Deliverables include: 

  • Listing of hundreds of top social media influencers in your industry
  • Optimization of your social network profiles
  • Customized content strategy and editorial calendar
  • Simple curated content for you to share in social networks
  • Step-by-step outreach and engagement plan


What can you do with it?

Whether you choose to implement the plan with your own internal resources or with the support of external consultants and digital engagement specialists, the Influence Navigator Plan contains all you need to build social media influence and visibility for your business and brand.



For more information, contact:


Jay Palter – jay@jaypalter.com