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Social selling is just a buzzword for these three activities

I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own the company or occupy the C-suite, whether your job is to […]

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Content marketing is mostly about the content, but sometimes it’s also about the presentation

I stumbled upon a great sounding article today. It was supposed to be about tech trends driving the HNW experience in 2014. But I never got to read the article because the layout was so bad. It was so bad that I wrote this rant on Google+: The article headline attracted me, but I didn’t […]

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