I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own the company or occupy the C-suite, whether your job is to […]
I stumbled upon a great sounding article today. It was supposed to be about tech trends driving the HNW experience in 2014. But I never got to read the article because the layout was so bad. It was so bad that I wrote this rant on Google+: The article headline attracted me, but I didn’t […]
Once of my favourite SEO articles in some time. A great case is made for a pragmatic approach to SEO. There are no absolute rights and wrongs in SEO – it all depends on the context and situation.