There are a lot of financial industry conferences on the calendar this fall, but few that offer as many compelling reasons to attend as the BAI Beacon event in Atlanta, Oct. 4-5, 2017. Here are ten reasons you should put this even on your agenda: 1. Immersive, open-campus unlike any other conference you’ve attended. Unique among conference […]
I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own the company or occupy the C-suite, whether your job is to […]
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
A LinkedIn profile is a staple of contemporary business professionals – virtually everyone has one or is aware that they should. But that does NOT mean that the average business professional’s LinkedIn profile is up to standard. In fact, there are a lot of very competent business people out there whose LinkedIn profile doesn’t reflect their […]