I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own the company or occupy the C-suite, whether your job is to […]
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
A LinkedIn profile is a staple of contemporary business professionals – virtually everyone has one or is aware that they should. But that does NOT mean that the average business professional’s LinkedIn profile is up to standard. In fact, there are a lot of very competent business people out there whose LinkedIn profile doesn’t reflect their […]
Over the past decade, mobile devices such as smartphones, tablets, and notebooks have eclipsed desktop computers to become the most widely used consumer technology on the planet. In my research for the cover story of Advocis FORUM June/July 2016 technology edition, I spoke with many financial professions and highlight six advisors who are using technology effectively […]