Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
Why do competent business people have LinkedIn profiles that make them look incompetent?
A LinkedIn profile is a staple of contemporary business professionals – virtually everyone has one or is aware that they should. …
What Pokemon Go can teach us about the Pokemon Go meme
Want a perfect example of a meme? Look no further than all of these stories that have emerged in the …
6 advisors winning with digital and social strategies
Over the past decade, mobile devices such as smartphones, tablets, and notebooks have eclipsed desktop computers to become the most …
The secret to social selling isn’t a secret
I know it sounds redundant to say this, but I feel I have to. Social selling is really just networking. All …
250 top blockchain influencers on Twitter
We may look back on 2016 as the year of the blockchain. Whether or not that comes to be, the …
How to use an influencer list
Last week, I published a list of 250 #fintech influencers that ought to be on the radar of any startup, …
#Fintech influencers you should be following in 2016
Digital social networks have become places that we increasingly go in order to stay informed and up-to-date on the top …
Edmonton’s top social media influencers
I lived in Edmonton from 2009 to 2014 and, during that time, I grew quite fond of the city, its …
An updated list of Calgary’s most followed social media people with the potential to influence you
Last week, I published a list of 100 social media influencers in Calgary and it sparked some insightful discussion. The …