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Archive | Influencing


Social media’s second wave will transform business from the inside out

Relationship businesses should treat social media the way Google treats it’s engineers’ personal projects – by embracing them. I read once that Google encouraged it’s engineers to spend 20 percent of their time on personal projects. Many great ideas come from pursuing these personal interests – and some of those benefit Google. Why can’t them […]

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Social customers are in the driver’s seat

This article – about the impact of the social customer on a hospitality business, be it a hotel, restaurant, or bar – is spot on. We’re basically at a place where you can’t afford to have a verbal person have a bad experience on your property. – Randi Zuckerberg, speaking at Hospitality Industry Technology Educational Conference in […]

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