Influencer marketing for B2B companies is best undertaken by business leaders with the goal of building real relationships and social capital with high-value influencers in your market space.
Is your business ready to succeed in digital transformation?
Originally published on the NetEffect blog. As digital technologies continue to transform entire industries, many organizations are going through large-scale …
Top Social Media Influencers in Big Consulting
Social networks are now well established as important communication platforms in B2B settings with a variety of uses, including content …
What we’re reading this summer
Summer is a time to switch it up and change gears. Maybe you gear down and like to escape into …
Top Social Media Influencers in Canadian Tech
The Canadian tech space is on fire. (Google it and see for yourself.) Fintech. Paytech. Insurtech. Biotech. Healthtech. And, of …
The power of personal brand and building online influence for business leaders
What is a brand? Advertising guru, David Ogilvy, called it “the intangible sum of a product’s attributes.” More broadly, one …
Fintech influencers to follow for 2019
Top Fintech influencers to follow in 2019, plus answers to all your questions about why influencer lists are valuable and how to use them.
9 takeaways from #MercerChats on #DigitalTransformation in #Finserv and #Fintech
Wow, what an exciting Twitter Chat today about the effect of digital transformation on fintech and financial services! In case …
How to Design and Implement an Influencer Strategy and Content Plan
Influencer outreach and engagement is one of the best ways to build your visibility online and attract attention to your …
10 things every business person should do on social networks to advance their career
If you’re a business professional and you’re avoiding social networks, you’re making a big mistake. Why do I say that? …