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Archive | Influencing

What marketing and PR firms get wrong about ‘influencer marketing’

The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse array of new influencers and audience aggregators. Despite these changes, there’s still a place for traditional PR and marketing activities in most businesses. Stories need to be envisioned and told. Content needs to be designed […]

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Top venture capital influencers on Twitter

Social networks have emerged in recent years as a strategically important tool for building and extending relationships in a rapidly evolving technology space. Venture capital (VC) firms, and investors in general, have taken to social networks, particularly Twitter, to articulate their visions, connect with tech thought leaders and increase their visibility among a new generation of […]

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