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Archive | Branding

Captive consumers are bad for goodwill

What is it with malls and high-end hotels who still want you to pay exorbitantly for wifi access? So, I’m at the West Edmonton Mall (WEM) today thinking I can get some work done at Starbucks before my Apple Genius Bar appointment. But WEM charges almost $9 for 3 hours of wifi access. They’ve even forbidden Starbucks […]

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Personality is professional

Business has always been about relationships and this is truer than ever today. Relationships often germinate in professional settings, but take root in the firmer soil of likability and compatibility, reliability and trust and, of course, shared personal interests. Thus, it is precisely through sharing your personality – developing and articulating your personal brand – […]

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