Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.
A LinkedIn profile is a staple of contemporary business professionals – virtually everyone has one or is aware that they should. But that does NOT mean that the average business professional’s LinkedIn profile is up to standard. In fact, there are a lot of very competent business people out there whose LinkedIn profile doesn’t reflect their […]
Over the past decade, mobile devices such as smartphones, tablets, and notebooks have eclipsed desktop computers to become the most widely used consumer technology on the planet. In my research for the cover story of Advocis FORUM June/July 2016 technology edition, I spoke with many financial professions and highlight six advisors who are using technology effectively […]
A lot has changed in the past 20-30 years when it comes to the technology that we use to communicate and build relationships in business. Yet, many business leaders have failed to keep up with these innovations and adapt their own leadership styles and communication skills accordingly. If you’ve been active in business in the […]