Ross Allan is like most seasoned insurance advisors. Entering the business in 1984, he built his practice the old-fashioned way, by slowly nurturing relationships over time. A long-time resident of Bowen Island, just a short ferry ride from Horseshoe Bay in West Vancouver, Allan has become a go-to insurance guy in this close-knit and affluent […]
I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own the company or occupy the C-suite, whether your job is to […]
Spiros Margaris discusses with Jay Palter how he became one of the most influential online voices in finance and technology in the world.
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.