The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse array of new influencers and audience aggregators. Despite these changes, there’s still a place for traditional PR and marketing activities in most businesses. Stories need to be envisioned and told. Content needs to be designed […]
Ross Allan is like most seasoned insurance advisors. Entering the business in 1984, he built his practice the old-fashioned way, by slowly nurturing relationships over time. A long-time resident of Bowen Island, just a short ferry ride from Horseshoe Bay in West Vancouver, Allan has become a go-to insurance guy in this close-knit and affluent […]
I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own the company or occupy the C-suite, whether your job is to […]
Spiros Margaris discusses with Jay Palter how he became one of the most influential online voices in finance and technology in the world.