Social networks have emerged in recent years as a strategically important tool for building and extending relationships in a rapidly …
Danielle Guzman: How an online influencer found her ‘why’
With 20 years of experience as an insurance marketer, Danielle Guzman is hardly a newcomer to the financial industry. However, …
Today is the best time to plant your influence tree
There is a Chinese proverb that says: The best time to plant a tree was 20 years ago. The next …
How one insurance firm is using social engagement to refresh its brand
Ross Allan is like most seasoned insurance advisors. Entering the business in 1984, he built his practice the old-fashioned way, …
Here’s why Jim Marous is a top fintech influencer
If you’re interested in financial technology (fintech) and how it is transforming financial services and the banking industry, you’ve probably come …
Fintech influencers you should be following in 2017
The financial services industry around the globe is undergoing a disruptive, digital transformation and these 100 fintech influencers are at the …
Social selling is just a buzzword for these three activities
I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use …
Spiros Margaris – Insights of a fintech influencer
Spiros Margaris discusses with Jay Palter how he became one of the most influential online voices in finance and technology in the world.
10 mostly free tools I use to run my virtual office
I work online. My clients are all over the world and my work is done via networked computers in virtual …
Stop marketing AT and build relationships WITH influencers
Influencer marketing focuses too much on selling and not enough on building relationships first. Here are four strategies that have worked for me in B2B social selling.