Virtually every professional services business has some clients and prospects that are active in the social space and each of these individuals is a gateway to another network. Any business without a social strategy for engaging these socially active clients is taking a risk. You’re taking for granted the loyalty of these clients and forfeiting opportunities in the online space to translate that loyalty into engagement and referrals.
In a recent cover story for Advisor One Magazine, veteran client engagement guru Julie Littlechild authored a superb article that …
There are at least 8 ways that social media changes marketing and PR and overall business communications. I think this …
In my day to day curation of content for my Twitter feed and my clients, I come across some real …
This is a story about social networks and the thrill of discovering something I didn’t know I was looking for. …
I look at tons of content each week and I spend a lot of time separating the wheat from the …
I love when an infographic does precisely what it’s meant to do. Great infographics illuminate understanding through visual representation. Infographics …
The key to success in online social networking is striking the right balance between personality and professionalism, but it’s more an …
Being a jazz lover and a business person, I prick up my ears when anyone starts talking about Miles Davis …
Twitter is many things to many people. To some, it’s a powerful networking tool and great way to stay informed. To …