When I talk about social media strategy with savvy business people and accomplished professionals, I am too often surprised to …
The most important question you can ever ask a prospect
Whenever I see my dad, the conversation invariably turns to the internet and social media. For me, it’s a passion …
Don’t be a personal brand, playing a person, disguised as a brand
There’s a lot of talk these days about the importance of personality in social media. And I agree it’s important. …
5 low-cost, killer cloud apps that boost productivity and make my business hum
I run my business very lean. I am a sole practitioner with some contractors that I employ on a project-by-project …
Top 10 financial mistakes young people make, plus other great content to share in your networks
In my weekly newsletter, Pay it Forward, I am curating great content for business professionals to share in their social …
7 easy steps to implementing a DIY social plan for yourself and your firm
Virtually every professional services business has some clients and prospects that are active in the social space and each of these individuals is a gateway to another network. Any business without a social strategy for engaging these socially active clients is taking a risk. You’re taking for granted the loyalty of these clients and forfeiting opportunities in the online space to translate that loyalty into engagement and referrals.
The social networking companion to Julie Littlechild’s client engagement roadmap
In a recent cover story for Advisor One Magazine, veteran client engagement guru Julie Littlechild authored a superb article that …
8 ways social media changes everything
There are at least 8 ways that social media changes marketing and PR and overall business communications. I think this …
7 pieces of must-read, killer content for the social professional
In my day to day curation of content for my Twitter feed and my clients, I come across some real …
“Show me that you know me” – the mantra of social engagement
This is a story about social networks and the thrill of discovering something I didn’t know I was looking for. …