Your LinkedIn profile is so much more than just a digital resume. Your profile communicates who you are. It’s a place where you can share your story and personality along with showcasing your expertise.
With over 660+ million users on LinkedIn and 40% of users using the platform daily, it’s not just enough anymore to add in your relevant information and a good headshot. You need to craft a personal brand on LinkedIn that really makes you stand out from the crowd.
But what makes a great profile? How can you create a profile that gives you a competitive advantage and helps you build a strong business network? There are 3 key areas on LinkedIn you can optimize right away to start to build a strong personal brand on the platform — your summary, headline and featured section. In this article, I will discuss how to maximize these areas by looking at examples of individuals who really made me take notice.
Your LinkedIn headline is your virtual greeting
Your headline is the first impression people have of you and accompanies your name all over LinkedIn. Done well, it will present your value proposition, your most enticing expertise and personality.
A few quick LinkedIn headline tips:
- Your headline is 120 characters
- A good headline tells the reader in a few words what you can do for them
- Add in keywords people might use to search your services
- Showcase your personality to make it memorable
Here are four examples of standout headlines:
Andy Foote uses short, powerful sentences to showcase his skills and personality
Why it’s good: Andy Foote’s use of short snappy sentences makes his headline interesting to read and helps me to quickly understand what he can do for me. I love the sentence “you’ll believe in my ghostwriting,” the way this is written captures his personality and tells me about one of his key services.
Max Menke showcases his niche and value proposition quickly and powerfully
Why it’s good: Max Menke’s headline is a great example of showcasing your value proposition along with your job title. By reading his headline you straight away get an understanding of what he does and how he can help you. This is an excellent example of drafting a compelling headline that draws the reader in and showcases his niche specializations.
Ana Hoffman avoids talking about herself and instead speaks directly to the reader
Why it’s good: Ana Hoffman’s headline is written for the benefit of readers. It avoids talking about her and really tells me how Traffic Generation Cafe helps accelerate website traffic. I love how she states “small marketing budgets,” as this tells readers that she is serving niche small to medium size businesses.
Nadia Genevieve Masri simply and effectively showcases her influence and unique value proposition
Why it’s good: Nadia Genevieve Masri starts by sharing her expertise and influence by listing the influencer list she is featured on. She also cleverly articulates her value proposition mixed in with how she is changing the market of consumer insights.
Your LinkedIn summary strengthens the first impression people have of you
When people go to your profile they will firstly scan your name, title, location and see how many contacts you have. After that, they will look at your about section to get to know you. Your summary expands on your value proposition and describes who you are without the use of start and end dates. It is your chance to highlight your greatest achievements and show off more of your personality. Think of it as your public cover letter and the most important section of your profile to strengthen the first impression readers have of you.
Here are four examples of standout summaries:
Brynne Tillman provides tremendous value to her audience by giving them free LinkedIn social selling tips
Why it’s good: Brynne Tillman starts her summary by describing the problem that is happening in the LinkedIn market place and why individuals need to take action. Afterwards, she provides free value and showcases her expertise by listing three strategies they can implement right away. This summary is a great example of providing value to the reader and exposing your expertise.
Danielle Guzman is authentic, relevant and passionate in describing her marketing skills and value
Why it’s good: Danielle Guzman hooks in readers by describing why marketing is so important to her and the value she adds to her client’s lives. She then tells us why in 2020 with all of the disruption happening because of the pandemic, building online relationships and being a visible leader online is more important than ever. By reading her summary, you can really sense Danielle’s personality and it doesn’t feel like it is selling — this summary is an excellent example of how to be authentic, relevant and passionate.
Greg White uses short, thought-provoking sentences mixed in with listing skills and accomplishments
Why it’s good: Greg White draws in readers with a few short thought-provoking sentences. He then writes about why he is passionate about what he does mixed in with listing skills and experiences. His summary serves as a good example of both listing your experiences in a way that is still captivating and personalized.
Daniel Thornburgh gives us a snapshot of his career mixed in with his personal story
Why it’s good: Daniel Thornburgh shows his passion for what he does through his personalized approach in his summary. This is a great example of being relatable, not using too much industry jargon and writing in a concise way — sometimes less is more.
Showcase your thought-leadership with featured content
The featured section gives you the chance to highlight some samples of your work for people to view on your profile. This is a great way to provide evidence of your expertise and allow people to get to know you more.
In the featured section you can include:
- Articles or reports you have written on LinkedIn and other platforms
- Videos and podcasts
- Top trending LinkedIn posts
Here are four examples of different ways to use the featured section:
Theodora Lau highlights some of the best articles she has written across a range of publications
Lacey Abbachi showcases her most valuable posts that provide readers with LinkedIn tips and strategies
Jim Marous features some of his best video interviews to help people really get to know, like and trust him
Pete Davies shares some of his most helpful articles that he has published on LinkedIn
By adding a creative and authentic flair to your headline, summary and featured section you can craft a unique profile that really stands out from the rest. With this, you can then go out into the LinkedIn world and connect, share and engage with others on the platform knowing that you have a strong foundation to work from. Hopefully, these examples have inspired you to make incremental strides toward your own standout profile.
For more tips on building a profile and visibility on LinkedIn see: