This is why 2014 is the breakout year for social media in the financial services industry.
This Wall Street Journal piece points to the reality that up and coming young millionaires and other high net worth investors are increasingly important. And did I mention young? And social media savvy?
Some firms are responding by pushing younger advisors up the corporate ladder, positioning them to win this business.
Still others, like Raymond James with it’s tweeting President Tash Elwyn, clearly recognize the social future of financial advice and are staking their turf:
“Our advisers are not restricted to canned corporate propaganda, but encouraged to share original thoughts.”
Boom! The gloves are off.
The days of the canned corporate propagandist are numbered.